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The web site cert.baxtercounty.org states the following, "The Baxter County Community Emergency." We noticed that the website said " Welcome to the Baxter County CERT Home Page." It also said " We hope you find the site informative and inspiring. We are a group of Volunteers in service to Baxter County and we want and need. On this site you will find. We hope that you enjoy this site and that you will return often for updates, news and other relevant information. Be sure to tell your family, friends and neighbors about CERT." The header had Baxter as the highest ranking optimized keyword. This keyword is followed by County, CERT, and Community which isn't as urgent as Baxter. The other words cert.baxtercounty.org used was Arkansas. North Central Arkansas is included but will not be viewed by web crawlers.